It is crucial to design a good document in attracting audiences or readers. A good document design helps reader to understand the context and visual easily in ways that serve their interest and needs. According to Reep (2006), direct text is important for design in presentation to increase interest of audiences and readers; so that they can remember the important information that reflects its designers.
Scriver (1997), on the other hand, stated that a good document design should incorporate both text and image that can be supported each other to convey message to the audiences and readers and grasp their attention effectively. Furthermore, as defined by Marquez (2010), speaking clearly and interactivity with the audience is critical to increasing audiences' interest and avoid mundane presentation. In addition, Putnis and Petelin (1996) stated that a good document should be maintaining a recognisable flow of information and creating balance between visuals and texts, which complement Reep's principle in good document design.
The picture below is one of my earlier group presentation slide which shows that we put pictures and texts together to create awareness of audiences and make the slide more interesting. When the audiences look at the slide, they will not feel boring and uninteresting.
Furthermore, Reeps (2006) stated that colors also play an important role in document design to reinforce the message to specify intended audience. However, it can bring a negative reactions to the audiences if it is going overboard. On the picture below, we create the table with different colors in different column to create audience attention on the differences. Therefore, they can see the different point clearly column by column.
The last point I want to identify here is, a good piece of writing must communicate specific information directly and literally which defined by Rothman (2005). The picture above is an example that shows a direct and literally information to the audiences. We are able to communicarte precise points in order to deliver the main mesage to the audiences.
Refertence:
Marquez ZL 2010, How to make a good powerpoint presentation, Ezinearticles, viewed 27 August 2010,
Putnis P & Petelin R 1996, ‘Writing to communicate’, in Professional communication, Prentice Hall, Sydney.
Reep D 2006, ‘Principles of document design’, in Technical writing, 6th edn, Pearson Edu, Inc., New York.
Rothman S 2005, What makes good scientific and technical writing?, Associated content, viewed 27 August 2010,
Schriver K.A 1997, Dynamic in Document Design: Creating Texts for Readers, Wiley Computer Pub., New York.
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